Food Trend 2013

Techno, the nation's leading foddering research and consulting firm, brings together the best Judgments of its consultants and editors to peer ahead to food trends that may significantly impact the restaurant industry in 2013. These expert insights are based on site visits evaluating the restaurant scene in cities across the country as well as interviews and surveys of operators, chefs and consumers, backed up by qualitative data from its extensiveDigital Resource Library and quantitative data from its vast Monitored database. Some of these developments are mainstream trends among major players, others are edgy urban movements that may or may not spread to the wider American public, and some are in the process of evolving from leading-edge to mainstream. 1. Vegetables take their star turn. As more diners discover the Joys of occasional meatless meals, the flirtation with vegetarian fare evolves into flexibility fascination with actual vegetables.That meaner not only innovative salads but creative reservations of roasted or steamed veggies, even the assertive ones like carrots, kale or Brussels sprouts. Vegetables at the center of the plate are welcomed by diners†who continue to seek fresh, local, healthful fare†and operators squeezed by rising costs for proteins. 2. Great grains. Recognized as nutrition powerhouses† packed with protein as well as texture and full, rich taste†grains are also playing star roles on trendy menus. Dishes like pollute, couscous or bulge are central to some of today's hottest ethnic cuisines.And a number of grains† quinoa, amaranth, little, wild rice, corn, oats and buckwheat†do not contain gluten, so they're being nudged to the fore as part of the movement to gluten-free eating. 3. Chicken surprise. Yes, chicken is ubiquitous thanks to its always-reasonable price and remarkable versatility, but now it's actually trendy as well. New quick-service and fast-casual fried-chicken concepts are popping up , offering Southern or spicy takes on a classic. And now that Latin-accented marinated chicken has established a niche, African pert-peer chicken may be next. . Snacking nation. Habits of around-the- lock eating, the street-food/food-truck craze, consumers' demand for flexible portions and prices, and operators' need to move beyond price-cutting on core menu items all combine to make snack fare a key trend. Taps, mezzo and upscale bar bites in full-service restaurants are matched by flavor novelties in limited-service restaurants, from Spicy Chicken Incites at McDonald's and Chicken Littlest at KEF to mini corn dogs at Jack in the Box and cheesecake bites at SONIC. 5. More is more.On the other hand, there's an opposite value-as-volume movement. Look for more eels like Pizza Hut's Big Dinner Box (two pizzas with multiple sides) or Olive Garden's Dinner Today & Dinner Tomorrow (a dine-in meal plus a to-go meal), as well as multi-course feasts for two, four or more†even whole-hog pig roasts. 6. Traditional and contemporary diners and delis for inspiration. We'll see a proliferation of premium diner- and deli-inspired meaty sandwiches, full-flavored soups, even pickles†from traditional dill cues to pickled red onion. . Noodle-shop noodles. Ramee done right is a long way from dorm fare; it's nutritious, subtle, satisfying and redolent of exotic Far East street markets. Look for Ramee, don, sobs, cellophane and rice noodles to show up in hearty layered bowls, fragrant soups and even mixed-texture salads, not only in a burgeoning number of big-city noodle shops but in seafood and varied-menu restaurants as well. 8. South America†the next frontier.Just as diners who love Asian fare have explored beyond Chinese to develop a taste for Thai and Vietnamese, those who favor Mexican are now looking south†all the way to Brazil, Argentina and Peru. We'll see mainstreaming of South American-style grilled meats, chummier sauce, achieve, South American-As ian suasion seafood dishes and iconic drinks, from Brazier's chaplain to Peer's Pico sour. 9. Fast casual goes globe-trotting. Success in the exploding fast-casual sector is no longer limited to bakery cafà ©Ã‚ ©s and Mexican concepts.Build-your-own-better-burger chains and gourmet brick-oven pizza restaurants have been on the rise for some time, but now we're also seeing more ethnic foods and flavors†from American barbecue to Southeast Asian soups and sandwiches to Mediterranean and Middle Eastern fare. 10. Restaurants thirsty for differentiation turn to beverages. Trends include fresh fruit (especially tropical fruit) beverages; natural energy drinks; housemate sodas; cocktails made with candy-like flavored vodkas; microdensitometer liquors that promote drinking locally; regional craft brews starring in beer-and-food pairings; and the rise of hard ciders.December 4, 2012 wry. Restaurant. Org by Monika Stevenson WHAT'S HOT 2013 Chef survey When asked how to best handle the i ncreasing cost of ingredients, one-third (32 percent) said changing menus, one-quarter (25 percent) said adjusting plate composition, and another quarter (24 percent) said exploring new sourcing options. Only 4 percent said that raising menu prices is the best strategy. Just over one- quarter of the chefs (27 percent) ranked tablet computers, such as pads, as the hottest technology trend in restaurants in 2013, followed closely by semaphore APS (25 percent).Nineteen percent said mobile/wireless/pay-at-the-table options will be the hottest tech trend. Highlighting that the restaurant industry is one of opportunity for advancement and entrepreneurship, nine out of 10 (89 percent) of the chefs started their foddering career at entry level, with dishwasher, busses, line cook and prep cook being the most common first Jobs. Rounding out the top 20 hot menu trends are: 11. Farm/estate Branded Items 12. Non-wheat noodles/pasta (e. G. Quinoa, rice, buckwheat) 13. Non-traditional fish (e. G. Bronzing, Arctic char, scrambled eggs, coconut milk pancakes) F 15. Tit/vegetable children' side items 16. Health/nutrition as a culinary theme 17. Half-portions/smaller portions for a smaller price 18. House-made/artisan ice cream 19. Black/forbidden rice 20. DOD trucks F For complete What's Hot in 2013†² survey results, visit http:// www. Restaurant. Org/footrests The National Restaurant Association's â€Å"What's Hot in 2013† survey of more than ,800 professional chefs – members of the American Culinary Federation (ACE) – reveals that children's nutrition and local sourcing will continue to be the hottest trends on restaurant menus.The chefs also said the best ways to address rising food costs are change menus, adjust plate composition and explore sourcing options. The top 10 menu trends for 2013 will be: 1. Locally sourced meats and seafood 2. Locally grown produce 3. Healthful kids' meals 4. Environmental sustainability as a culinary theme 5. Children' s nutrition as a culinary theme 6. New cuts of meat (e. G. Denver steak, pork flat iron, trees major) 7. Hyper-local sourcing (e. G. Restaurant gardens) 8. Gluten-free cuisine 9. Sustainable seafood 10. Whole grain items in kids' meals Items that received the highest scores as waning trends (I. . Yesterdays news) are: froth/air/foam, Ramee, gazpacho, â€Å"fun-shaped† children's items, mini- burgers/sliders, flavored/ enhanced water, bacon-flavored chocolate, flavored popcorn, fish collars, and desserts with bacon. Items that received the highest scores as perennial favorites are: Italian cuisine, hamburgers/cheeseburgers, egg dishes, French toast, barbecue, fruit desserts (cobbler, pie, tart), comfort foods, rolling, milkshakes and Mexican cuisine. Also included in the survey were questions about technology trends, rising food costs, and nutritious recipes.More than half (55 percent) of the chefs said they always make efforts to adjust dishes and recipes to be more healthful , while 37 percent said they cook with nutrition in mind, but that not all recipes are easily adjusted. For more menu ideas you can use, ask your Marketing Associate about Mix it Up! And be sure to download Scads Chef Ref app for your tablet or smart phone, free for Android and Apple ISO. Http://chef. Cisco. Com 3 www. Bodleian. Mom The Food Channel has released its 2013 Trends Forecast – the top ten food trends we see for the coming year.This report is compiled in conjunction with [email  protected] and the International Food Futurist† Here's a look at what we see happening in the world of food for 2013.. 1. Castrating New Food Concepts. Yes, Streakier, Expounded and other grounding sites have been around a while, but we see them really kicking it up to a new level in the food and hospitality arena in the coming year. Got a new food product idea, or want to build a new restaurant? Go for it, and make it a cordilleras. . Smoking' Hot. Some people call it the new bacon , and beverages†is big and getting bigger.At the dinner table, it's going way beyond barbecue, and the trend is spreading. We're starting to see things like smoked cocktails, smoked olive oil, and even smoked water. Nordic/Scandinavian cuisine is one to watch in the coming year, too, and you'll find a variety of smoked food choices driving that trend. 3. Home Bakers Hone Skills. High-end specialty bakery products are becoming widely accessible for home use. It's never been easier to get professional restaurant quality ingredients and supplies. At-home bakers have found a new way to make what used to be hard†¦ Well, if not easy, at least easier.Thanks to new parchments, new pans, new recipes, and tutorials, baking up fancy pastries at home is becoming a more realistic goal. Premium French pastries are getting incorporated into more desserts and into more breakfast/brunch items, and more people embracing the idea for home cooking. The French Pastry School of Kennedy-King Co llege in Chicago is expanding for those thinking about going Pro, as well as some who are simply serious about getting really good at it. 4. The Fix Is In. PRI-Fixed, That Is. No choice† is becoming the new choice when it comes to dining out.The European-style PRI-fixed (fixed menu) restaurant policy is making its way to American shores. Fine dining establishments offer a limited range of set choices, and are holding firm on no substitutions. It's trickling down to the casual dining segment, too. Chains are bundling a selection of appetizer-entry ©e- dessert three-course meals for two–for a value price. 4 5. The Rise of the Supermarket Concierge. Grocery stores have executive chefs, offer cooking classes, and have specialists who can direct you to the best cheese, best meats, and best baked goods.We began to see it a few years ago when we predicted the rise in butchers, and it's gone beyond. Cooking classes are everywhere – sponsored by grocery stores, private caterers and restaurants of all sorts. The supermarket concierge is the next logical step in the progression. (Photo of Chef Chadwick of Why-Eve) 6. Brunch Becomes the New Fourth Meal. The late-morning meal that usurps breakfast and dinner is becoming the hot new meal occasion. You can find eateries that feature karaoke during brunch, or offer a free-flowing Bloody Mary Bar.We found a bowling alley that hosts a brunch, serving such choices as fried chicken, deuterium pancakes and cinnamon toast pizza. So stay up late, then sleep in and enjoy the new fourth meal. 7. Seasonal for All Seasons. Traditional seasons are getting stretched out, with people making things like pumpkin muffins in the summer. The health benefits and the flavor are turning the fall favorite into a year-round flavor in all kinds of dishes. Percent in the last two years. Tomatoes have been an all-year staple for years, but new breakthroughs in agro-science are making the off-season varieties actually worth eating. Then there's the continuation of the canning trend (which we spotlighted last ear), that lets folks enjoy the bounty of summer all winter long. 8. Cooking too Tea. Earl Grey and other tea flavors are starting to be used in cooking. The consumption of tea in general is still growing, and now it's moving beyond beverage onto the ingredient list for some menu items. For one thing, teas have great names and can help spice up a menu in many ways. Look for tea rubs, the way there are coffee and cocoa rubs. Tea†¦ It's not Just for drinking anymore. 9. Comfort Food with an Ethnic Accent.Yes, we still love our meatloaf, roast chicken and Mac ; cheese. But younger generations have expanded what fits into this catalogs category, with an emphasis on ethnic cuisines. Comfort food for the twenty- and thirty-something crowd includes choices like Japanese Ramee, Korean chime, Chinese pot stickers, sun cakes and Vietnamese pooh. Look for new twists in the coming year like Jumbo-sized â€Å"man sushi. † 10. Here's the Skinny. We're finally starting to see the obesity trend level Off bit with a growing number of Americans striving to eat healthier.But a developing subset of the movement to eat smarter is a new desire to be†not Just at a healthy weight† but actually skinny. The â€Å"skinny-fit† trend is moving from a blue Sears category too ay of eating, and some restaurants are responding with tiny portions that cater to this vanity-driven crowd. Will it go too far? 5 www. Restaurant-hospitality. Com Novo. 26, 2012 by Bob Grummet Top Dining Trends 2013: A New Perspective Two food cost-friendly options make this top 10 trends list worth a look. 6. American artisans save you a trip to Europe. â€Å"For years, budding food artisans have sprung up in the U.S. , crafting everything from booze to charcuterie,† SIR declares. â€Å"And as their craze becomes a lifestyle, you can count on every major city to proudly sport local, artisan food destin ations in 2013. â€Å"7. Small plates for me only. Have customers had enough of pass-turnaround dining? SIR tells us small plates meant for sharing will be replaced with smaller, singular servings of meat, veggies or starches for a truly customized dining experience. 8. Savory fruit. Look for fruit used with savory flavors, incorporated as a touch in appetizer, soups and meat dishes. Chefs are fermenting, pickling, drying, dehydrating, salting, grilling, frying and generally manipulating fruit more to get new flavors out of what we are used to eating raw,† says SIR culinary team member and Top Chef Season 5 winner Hoses Rosenberg. 9. No diner left behind. From gluten-free to vegan, more and more restaurants will offer all-inclusive menus and services to accommodate all eaters. â€Å"Gone are the days associate culinary director Aziza Jackson's. â€Å"Chefs who are cutting edge realize this and are planning ahead in the kitchen to have the flexibility to meet the varied requ ests. 10. Popcorn is the snack of 2013. Sweet or savory, the all-time favorite (and healthy) snack will pop up everywhere†in ice cream, as croutons, as a bar snack and more. SIR points to examples from restaurants such as Linger in Denver, which serves complimentary popcorn with seasonings like Cancan Mole and Madras Curry and Dill instead of a bread basket; and Halcyon in Charlotte, NC, which offers salted caramel popcorn croutons atop a North Carolina winter greens salad served with boiled peanut vinaigrette. From a food cost perspective, what restaurant wouldn't want to Jump all over this one?We don't know how many of these trends will make the leap into the mainstream this year. But we've already seen a couple of them gain a foothold on a number of restaurant menus, and we wouldn't be surprised if a few more don't make their presence felt in 2013. Beclouded, CO-based ad agency/food brand consultancy Sterling's Group took a horrors approach to developing its list of sass's top food trends. First, it queried celebrity chefs, product developers and other food world luminaries about what they saw on the horizon. Then the agency's in-house culinary team drew on those findings to compile its list.Here are the 10 dining trends Sterling-Rice Group (SIR) thinks will move from the cutting edge into the mainstream in 2013. 1. Sour gets its day. The American dining scene will explore additional parts of the flavor spectrum beyond sweet, salty and fatty, says SIR. â€Å"Next year we'll have a plethora of tart, acidic ND bitter flavors to choose from as menus feature flavors like fermented cherry juice, varietals vinegars, even sour beer. † 2. Chefs watch your weight. Healthful dining is a perennial entrant on most trend lists, but will we actually see healthful dining manifest itself on menus this year? Butter, bacon, and cream have been chefs' best friends since the beginning of time,† notes SIR. â€Å"But in 2013, chefs will be working quietly beh ind the scenes to make your dishes better for you with ingredients like brown rice, high-fiber grains and vitamin-rich veggie broths. † 3. Asian infiltrates American comfort food. The spicy and fresh flavors of Thailand, Vietnam and Korea take comfort food in a new direction, and this could be the year more restaurant operators position these cuisines as such. â€Å"Expect to walk into a classic American diner and see options like Vietnamese chicken sandwiches, Scratch mayo and Korean-glazed pork ribs. 4. Veggies take over the plate. No longer prepared as Just a side or salad, vegetables will get their chance to star as the main dish this year. SIR points to entrees like the Kohlrabi Burgeoning at AS in San Francisco and the Cauliflower T-bone at Superb Snack Bar in L. A. We know restaurant owners will love he food cost on items like these. 5. Kids' menus grow up. One of these years, a forecast like Grog's†that Mac and cheese and chicken nuggets will take a backseat to kid-friendly versions of adult dining options† is bound to come true. Is 2013 that year? Drinking Your Dinner and Bulge With Your Burger 1 . Drink Your Dinner Is it a food or a drink? Marketers in 2013 will continue to experiment with putting traditionally solid foods into liquid form, while pitching drinks as replacements for solid meals. The moves come as consumers put a premium on convenience. Kellogg Co. Recently rolled out â€Å"Breakfast to Go† shakes ailed as providing a â€Å"nutritious and filling breakfast that helps give consumers the energy they need to get through the busy morning, even if they don't have time to sit at the breakfast table. Meanwhile, PepsiCo is moving forward with plans to put snacks in beverage form. The company has a â€Å"whole range of products in the pipeline that are value-added products that can be snacks made into beverages,† CEO Indri Onion said recently at Beverage Digested Future Smarts conference, according to Bennett. Com. â€Å"A way to grow the beverage business is to take foods and drinking them,† she added. 2. Heat's On Meat Is meat going out of style? Yes, we've heard this one before, but 2013 might be a watershed year for the meatless movement.One reason is that last summer's drought is expected to boost the price of beef and chicken. So consumers will increasingly look for energy from so- called â€Å"new proteins,† says Phil Element, who runs supermarkets. Com. â€Å"A major shift is anticipated in the nation's protein food supply away from meat-based proteins and shifting to meatless proteins like eggs, nut butters, tofu, beards, legumes, with an increase in awareness and consumption of vegetarian and vegan meals,† Mr†¦ Element reported recently as part of his â€Å"Top 10 Food Trend Predictions or 2013. The trend also holds for restaurants. Techno in its 2013 outlook said that vegetables and other meatless options, such as veggie burgers, will continue to evol ve. While major chains may not roll out vegetarian-specific menus in the near term, chains such as McDonald's, Burger King and Wend's have revamped veggie- centric items such as salads. 3. Salad or Fries with that? Though a bulge salad may not be on the menu at McDonald's this year (or any year, for that matter), smaller health-food fast-casual chains are popping up and offering items such as quinoa and Brussels sprouts.It's likely these types of chains will take years to expand, but ones that have only a couple of locations now have already been making waves. Life Kitchen, the brainchild of former McDonald's global chief operating officer and president Mike Roberts, was started in California and offers healthful dishes that include local, organic, healthful fare; the chain also has grand expansion plans. British chain Prà ªt A Manger, which specializes in fresh items that have no preservatives or chemicals, continues to expand in the U. S. , even if it's only in a handful of citie s currently.Local health chains, such as Protein Bar in Chicago, will keel also continue to pop up, though time will tell how far they'll expand. Restaurants Surveyed for Trend Predictions http://www. Factual. Com January 8, 2013 Restaurant. Com, an online restaurant deal resource, has polled 106 restaurants throughout the quick-service, fast casual and full-service segments to gain insight into 2013 culinary trends. Respondents' top predictions for the New Year include: Healthy: Sixty-four percent of restaurants responding accordingly: 80 percent of restaurants say they will add healthier menu items in 2013.Fifty-two percent of restaurants surveyed selected healthy options as he most influential factor in planning their 2013 menus, followed by vegetarian options (39 percent) and gluten-free options (38 percent). Vegetables: As consumers demand healthier options, vegetables will have a more prominent position on menus. Vegetable dishes ranked No. 2 on the list of most popular food t rends for 2013 as voted by the surveyed restaurants, with 43 percent picking them to be an actual trend.For measure, 62 percent of restaurants said they will feature locally- sourced produce this year. Comfort food: In spite of the healthy movement seen elsewhere in the survey, restaurants selected comfort food as the most popular rend for 2013, with 50 percent of respondents selecting it over newer trends such as spicy foods (37 percent), mini foods (34 percent) and small plates (39 percent). Drinks: Specialty cocktails, both alcoholic and non-alcoholic, are thought to be growing in popularity, with 35 percent of respondents selecting them as a 2013 trend.New items: Eighty-five percent of restaurants surveyed plan to add new items to their menus in 2013, though it may come at a price: 70 percent of restaurants expect to raise prices this year. 7 Smoked Tomato, Rosemary, Chile Peppers & Sweet Onion Anise & Cater Faro Grain, Blackberry & Clove Artichoke, Paprika & Hazelnut Flavor For ecast 2013 www. Efflorescent. Com This year, the Flavor Forecast reveals a common thread connecting food cultures around the world. In restaurants and kitchens far and wide, cooks are elevating authentic ingredients through individualized inspirations, modern sensibilities and innovative techniques.The result? A delicious medley of unique flavor experiences that is more creative, more diverse and much more personal. TREND No Apologies Necessary Diving headfirst into sumptuous flavors to enjoy the gratification of a momentary escape FLAVOR COMBINATION 1 . Decadent Bitter Chocolate, Sweet Basil & Passion Fruit An intensely indulgent combo that delights all the senses. 2. Black Rum, Charred Orange & Allspice Tropical getaway; a sultry collision of richness & warmth. 3. Cider, Sage & Molasses A hands-on approach to showcasing the very best of ourselves Rustic and comforting, natural goodness for every meal 4.Smoked Tomato, Rosemary, Chile Peppers & Sweet Onion Smoky, sweet & spicy flavo rs energize handcrafted ketchup, sauces, Jams and more. 5. Faro Grain, Blackberry & Clove Empowered Eating Creating health and wellness harmony through a highly personalized, flexible approach Healthy ancient grain with powerful hits of fruit and spice. 6. Market-Fresh Broccoli & Duke Duke is a blend of cumin, coriander, sesame and nuts. Satisfying flavors and textures, mixing unexpected varieties of broccoli with Middle Eastern spice blend. 7.Hearty Meat Cuts, Plantain & Stick Cinnamon Hidden Potential A waste-not mentality, uncovering the fullest flavors from every last part of the ingredient A new take on meat and potatoes inspiring creative approaches. 8. Artichoke, Paprika & Hazelnut Ingredients you thought you knew invite new exploration to unleash their deliciously versatile starring qualities. . Japanese Status Sauce & Oregano Global My Way Discovering the unlimited flavor possibilities of global ingredients, beyond traditional roles in â€Å"ethnic† cuisines Tangy fl avors of BBC and steak sauce create the next go-to condiment. 0. Anise & Cater (Mexican caramel sauce) Sweet, rich delight transports desserts and savory dishes to new places. 10 18 Top 10 Food Trends for 2013 shine. Yahoo. Com Jan. 7, 2013 By Sherry Franken 1 . Carrots Move over kale and Brussels sprouts. Some of New York City's trendiest and priciest restaurants are already giving carrots pride of place on their menus. At the Auber HCI, super-expensive, four-star Eleven Madison Park, carrot tartars is prepared to order tables. Impel ¶n Cochin on the hip lower east side serves roasted carrots with mole Plano and yogurt to die for.Also up and coming: cauliflower and parsnips! Like to make new friends and have an adventurous palate and big bucks to shell out as these experiences in dining usually cost $100 or much more. 6. No Stir Risotto Quinoa, barley, faro, Israeli couscous are all ultra delicious when they're cooked risotto-style with broth, tomato sauce, or even seasoned water until the grains are plump, swollen and chock full of flavor. But unlike arbor rice, these good-for-you whole grains don't require constant stirring†¦ Just an occasional swipe with a wooden spoon. . Juice, Juicing, and Juicers They're back and more popular than ever! While here at the Good Housekeeping Research Institute, we believe in filling up on firebrick whole fruits and veggies, the world at large seems convinced that Juices concocted of everything from apple to beets to parsley and fortified with healthy doses of kale and wheat grass, will help us all stay healthier and feel better. A Juice emporium is bound to spring up at a shopping center near you. 7. Ash Not a typo. We've all long loved the way smoke complements food†¦. Once the popularity of bacon, sausage, and barbecue. But ash is a new way to give food the primal taste of fire. Chefs are burning vegetables and grains, then pulverize them into a dust and sprinkling it on plates and food. Chicken's trendy†¦ Even more so topped with a layer of hay ash. 3. Family Style Dining When you eat out with with bodies, as I often do, everyone passes their plates around the table so everyone can taste everything†¦ It's a practice I abhor as by the time a dish has gone half way round it's no longer recognizable or appealing. So I

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Decision Modeling (Management Decision Models) 2 - Assignment Example Looking or preferring to deal or accept only one discipline may be detrimental to an individual’s worldly-wisdom (Munger & Kaufman, 2008). This is why he is against poetry professors who look at life from an unrealistic point of view. He considers them to be unwise, from a worldly point of view, which is a disastrous way to operate in the real world. Psychology may be the guide to understanding the manner in which things operate and function. According to Munger, it is impossible to be worldly-wise without psychology. When things happen around individuals, it is the role of psychology to help the individual identify this, and identify with the situation (Munger & Kaufman, 2008). If things are not happening, psychology also assists in enabling them to realize this, and adapt. Miscalculation can arise without the presence of psychology and this is why it is crucial to have it as a discipline in one’s arsenal (Mauboussin,

Partnership between FedEx and Environmental Defence Fund Dissertation

Partnership between FedEx and Environmental Defence Fund - Dissertation Example Presently the governmental sector and the NGOs have realised the potential significance of incorporating businesses within the worldwide process of growth and development. Businesses with the capability and necessary funding to affect stakeholders positively may not be well adapted to the requirements necessary to maintain corporate social responsibility. It has been observed that often business firms aiming at being socially more responsible, lack adequate training and knowledge to implement various developmental plan and program. On the other hand, the various NGOs that are adept at carrying out developmental programs globally, lack funds (owing to persistently decreasing governmental support from the public funds in context of the recent economic crisis) and other resources to implement effectively their projects on a long-term basis (Bobenrieth and Stibbe, 2010). Owing to these requirements as observed in both the entities that have led to increasing instances of co-operation bet ween the profit and non-profit making sectors, that often move â€Å"beyond basic philanthropy to ‘win-win’ partnerships†¦ [and generate] strong business, social and environmental benefits† (ibid, 1). Further accelerated by worldwide economic crisis, the trend amongst the NGOs and the corporates to work in collaboration and achieve sustainable social development, is fast turning into a reality in many nations. Many of the international institutions that work in social and economic development and fund raising activities have acknowledged the significance of cooperation between the two entities for sustainable and effective global development. Agenda 21, a 1992 UN action plan for sustainable development, first created the framework for institutionalising governing processes in the form of collaborative arrangements (Glasbergen, 2007, 1-25). Later in December 2005, the UN General Assembly passed a resolution known as â€Å"Toward Global Partnerships,† w here collaboration between corporates and NGOs are shown as significant for a nation’s development and poverty removal. This resolution noted that â€Å"in regard to developing partnerships through the provision of greater opportunities to the private sector, non-governmental organizations and civil society in general so as to enable them to contribute to†¦the pursuit of development and the eradication of poverty†(UN General Assembly Resolution 62/211, Toward Global Partnerships, 2005). Therefore, it is quite evident that there is an increasing importance being attached to such collaborative activities for the general social welfare, worldwide. Although there are many principle/ethical based functional differences between a NGO and a corporate house, in the modern context, it is important for such partnerships to exist, for three primary reasons. The first reason is the fast-paced globalisation and modern innovative technology have resulted in a better-connected w orld; however due to the same globalisation now local problems have also acquired a global face and become

Portfolio Process Analysis Essay Example | Topics and Well Written Essays - 750 words

Portfolio Process Analysis - Essay Example My second 108 essay was to write an evaluation argument on whether legalizing marijuana is a good law in Arizona. This was the most challenging essay for me because it was my first evaluation essay since my first year in high school of which I did not do so well on. Indeed, it was difficult for me to balance the pros and cons of legalizing marijuana. However, I managed to identify three criteria that show-legalizing marijuana is a good law in Arizona. Indeed, my assertion that â€Å"the bill provides guidelines on the medical use of marijuana, which restricts public use and working under the influence,† is quite convincing. My third essay was a practical proposal offering a solution to a local problem. This proposal stated that Arizona State University (ASU) should not require freshmen to purchase a meal plan from college. This was equally my first time to write a proposal argument that sought to address a problem and its solution at the same time. As a final draft, this essay required utmost seriousness and a clear development of ideas to justify the proposed solution to the problem. Although I had all the details regarding the problem, it was challenging me to organize my ideas to reach a justification. Nevertheless, I effectively addressed the problem of requiring freshman joining Arizona State University to purchase a meal plan from college, I also explained my plan, and justified my proposal. As such, I can derive that my writing process manifest variant weaknesses that include language difficulties, the complexity of the assignments, formatting challenges, and the high level of objectivity required. However, I have been able to develop my writing and formatting skills with time to develop effective arguments. For example, the statement, â€Å"This is especially convenient for students with special dietary needs, or those that need their food prepared according to special needs or norms either through religious beliefs or social inclinations,† clearly shows my writing process and language development.

Plagiarism Coursework Example | Topics and Well Written Essays - 250 words

Plagiarism - Coursework Example When three or more words are used in a sentence from the original source and there is no clear citing, plagiarism occurs. The writer does not appropriately cite the sources used. He or she should have included in-text citation in the passage to avoid plagiarism (Strout & Frame, 2004, p. 171-181). The student should have used direct quotation in writing about doctors whose allegiance is always torn between the drug researchers and trustworthy consumers, leaving the important lot, the patients, unattended. Paraphrasing involves taking someone’s idea and presenting it in your own words. Changing words from the original document is still considered plagiarism even if the author is cited. The paraphrased sentence, on how hard it is to know whether a conflict between researchers, doctors and the drug stakeholders has tainted results should have been in-text cited. He should have included an in-text citation after the sentence. Hence, there is plagiarism in the sentence (Lunsford & Rober, 1995). Materials or documents that use facts, statistics, figures, arguments, speculations or opinions without proper citing are plagiarized materials. This is because the writer is not the source of the work, and therefore could be cheating deliberately (Strout & Frame, 2004, p. 171-181). Paraphrases with no citation are also plagiarism. A paraphrased document or work should be properly cited to acknowledge the author. Changing words in the original word without citation is plagiarism (Lunsford & Rober, 1995). Misplaced citations give rise to plagiarism. If direct quotation or paraphrasing is used, the reference should come at the end of the document or material cited. Any summarized, quoted or paraphrased idea that comes after the citation is plagiarized (Grunabaum, 1944, p. 243-53). Every piece of information that does not come from someone’s research or common knowledge should be cited. This includes facts, statistics, figures, arguments, speculations and opinions.

Network Diagram Case Study Example | Topics and Well Written Essays - 1000 words

Network Diagram - Case Study Example However, there may be some occurrences when the inter-division communication is required, say some conference where one division is providing the administration support, while the other is providing technical support, in such case, they would need to communicate with each other. The use of router, to connect these two separate boundaries of message collision, solves the problem. Each department of each division will be provided the hub. All the work stations in that department will be connected to a hub. The hubs of same division will be connected to each other, more or less like a chain or ring. The broadcast domain, the extent to which the packet will be visible, will be one department each. If some packet is there even at a department of division A , rest of the departments at department A will counter the congestion due to this. (Held 1986) In order to increase the efficiency, each division will have one PC that will work as a server, in each of the divisions. Moreover, these servers will used as a backup to each others. For example, if the server of division B fails, the divison A will become the active server and control both. On the overall level Ethernet and on the division level, token ring may be the best way. Note: Since this paper is supposed to provided to a manager, who may be a non-technical person, thus technical terms and jargons are avoided. BIBLIOGRAPHY: Hallberg, B., (2005). Networking. City: McGraw-Hill Osborne Media. Held, G., (1986). Data Communications Networking Devices. New York:

Demonstrate understanding of the concepts involved in managing Essay

Demonstrate understanding of the concepts involved in managing marketing and make recommendations for improving the management o - Essay Example There are different elements of marketing process such as marketing mix strategy, targeting strategy, market segmentation and product positioning. Market segmentation is used to identify the different segments of consumers with respect to different product line (Kotler, 2008). Targeting strategy is used to recognize the target audience for the particular products. Product positioning is used to identify the region in which the products will compete in a market place. These different elements of marketing process are elaborated in this study in order to understand managing marketing. Introduction Effective marketing strategies and marketing principles increase the core competency of an organization. UK is known for the leading fashion retail chains. Leading companies like Zara, Top Shop, Marks & Spencer, and Miss Sixty are the leading fashion retails in UK (Moore, Bruce and Birtwistle, 2012). Marks & Spencer, the large UK based fashion retailer is being selected in order to achieve th e objective of the study. Marks & Spencer is one of the leading multinational fashion retail headquartered in London. In UK the organization operates with 718 retail outlets. Moreover they have near about 361 fashion retail outlets in 40 countries. Marks & Spencer offers high quality, fashionable and stylish outfits for people. 2000 global suppliers supply cloths for Marks & Spencer. Representing garments of high quality is the biggest strength of this organization. The fashion retail chain is the leading provider of Women wear in UK market. Moreover, the company is gaining high market share in menswear and kids-wear. Apart from business the organization has engaged with several social welfare activities. Marks & Spencer recycles the water, solid waste and concentrates on the reduction of carbon emission in environment by implementing the effective five year eco plan for organization’s green credential. . By providing effective marketing strategy and product of high quality w ith effective customer services, Marks & Spencer has able to produce enormous number of footfall every week. It is the major achievement for the company as a leading fashion retail chain in global market. Marks & Spencer enjoys the advantages of more than 21 million footfalls every week in all the retail outlets. The study will reveal the market segmentation, target marketing and the marketing mix that has been applied in the business of Marks & Spencer. Moreover, the study will determine the competitive advantages of the organization. Followed by these some valuable recommendation plans are being provided in order to overcome the Managing marketing issues. Finally the study ends with conclusion. Problem Statement and issues in Managing Marketing The study is all about the issues related to the marketing orientation and recommendation plans in order to overcome those issues. The problems or the risk factors are identified below. The risk of failure in terms of newly developed produc ts. In adequate customer service, marketing orientation and query controlling may affect the business performances. Difference between Product and Service Marketing Product marketing can be defined as marketing of tangible goods, which can be felt or seen while service marketing defines the marketing of intangible goods (Bhattacharya, 2009). Service marketing may differ from a person to person while marketing of product is

Dumb Ways to Die Essay Example for Free

Dumb Ways to Die Essay The social marketing ad campaign we chose to analyze is called, â€Å"Dumb Ways to Die,† created by the McCann Melbourne advertising agency for Metro Trains. The concept behind this ad was to raise awareness around train and railway safety. With the use of its clever and catchy theme song and animated characters demonstrating the numerous examples of, â€Å"Dumb Ways to Die,† the campaign has become a viral sensation. From its release date, of almost a year ago until now â€Å"DWTD† has had over 61+ million views on YouTube, has an interactive website dedicated solely to the campaign, an app available for Apple and Android devices as well as several parody versions of the video. When we first stumbled upon this ad it was confusing as to what the exact message was up until the very end. After conducting some light research we found that Metro Trains main concern when creating this ad was to target at-risk young people who used their trains and railways and McCann did just that. They created an ad that is fun, likeable and worth watching and showcased it in the heart of any young person’s life, the internet. McCann knew they had to get creative if they wanted to grasp the young people’s attention. However, we do not believe that this ad is effective in the way that McCann and Metro Trains had hoped it would be. Although the idea of the ad is catchy and memorable, train safety is not the first thing that comes to mind when we think of it. We believe McCann has a great idea and concept with â€Å"DWTD† but the execution is slightly flawed.

Impact of Detention Centres on Asylum Seekers

Impact of Detention Centres on Asylum Seekers BUSINESS REPORT: Asylum seekers Executive Summary This report outlines the impact of detention centres where those seeking asylum in Australia are placed. It examines the issues relating to detention centres and consequences of them. As it is repeatedly demonstrated by research, there is a uniform trend highlighting the trauma and the sufferings of asylum seekers during their stay at Australian detention centres. This is due to the inadequate facilities and the lengthy duration of time which asylum seekers are forced to spend in these detention centres. Adequate facilities are especially important for young asylum seekers as they endure sorrow to a greater extent. When viewing this issue from a global perspective, approximately 51.2 million people are displaced as a result of conflict or prosecution every year and close to 50% of this number are children (UNHCR 2014). These numbers provide reasons for provision of all the required facilities and faster processing systems to reduce the time at the detention centres. This report examines the main causes of mental health issues and the difficulties of integrating into a new society amongst asylum seekers especially, young asylum seekers and provides possible solutions to ensure that asylum seekers transit into the new society comfortably.   Ã‚   Issue Discussion Facilities Rwandan genocide and Syrian war (caused by the Arab spring) cause a large inflow of asylum seekers to Australia (Keller 2003, p.1721). Asylum seekers are detained indefinitely in conditions that abuse their human rights. This occurs in mandatory detention centres in breach of Australias commitment to Universal Declaration of Human Rights which states Everyone has the right to seek and to enjoy in other countries asylum from persecution (United Nations 1995 p.1). A large number of asylum seekers are genuine refugees that are fleeing from atrocities such as torture, rape, imprisonment, threats of death and murder. Australias mandatory detention policy in conjunction with the lack of facilities and health treatment aggravates the trauma of these experiences and severely affects the mental health and well-being of asylum seekers. Furthermore, Australias lack of cooperation in providing facilities violates international human rights standards (UNHCR 2014). Recently, the movement of thousa nds of Syrian refugees make their way into Europe via Hungary was stopped and held in detention-like environment increasing asylum seekers trauma (Al Jazeera 2006). It is essential for nations to accept asylum seekers and provide them with care and facilities as they endure traumatizing experiences and flee prosecution. Figure 1.2 Irregular arrivals by sea, selected countries (Phillips 2015) Figure 1, (Irregular arrivals by sea, selected countries) shows the approximate number of refugees entering Australia and four other countries.   According to the figure, there is a great difference in the number of refugees entering the five countries. Further noted in Figure 1.2, the data provides information on the fluctuating number of refugees entering a country in a particular year within the given 7 years. This suggest that the refugee inflow into a country depends on the countrys refugee acceptance policy. However, in the case of Australia, there is a progressive increase in the number of refugees entering despite the stricter border policies. Lengthy delays and offshore processing    The length of time spent at detention centres by asylum seekers is indefinite and this aggravates the trauma as they remain uncertain of their future (Couldrey Herson 2013, p.7). In Australia there are long processing steps where the asylum seekers are interrogated of their reasons of arrival. This lengthens the time spent at detention centres for getting a humanitarian visa. From figure 1, Australia is one of the countries with lower asylum seeker intake. Despite the increase in asylum seekers entering Australia, it remains the only western country to have a mandatory detention policy.   Mandatory detention can take place by detaining asylum seekers offshore. A piece of legislation was passed requiring all asylum seekers arriving on Australian shores are sent to offshore processing facilities (Kaldor 2014, p.3). This legislation puts strain on asylum seekers by detaining them in centres with inadequate facilities but also on the finances of the Australian government (Kaldor 2 014, p.4). The lengthy processing system and sending asylum seekers offshore for processing is a disadvantage for both the government and asylum seekers. Issue Outcomes Mental Health Issues Mental health is a significant factor that needs to be addressed by the host nations government. Placing asylum seekers in detention centres for a long duration of time without providing the adequate facilities has a significant negative impact on asylum seekers mental health and well-being (Cornelis et al. 2004, p.848). Despite Australias low intake of asylum seekers, it has adopted harsh laws that fuel the trauma faced by asylum seekers. Some of the detention centres in Australia are located in remote regions where facilities are not easily accessible hence the asylum seekers are not able to address their mental health issues (Keller et al. 2003, p.1721). Research conducted 2 years ago shows that refugees living in Australian detention centres, suffered up to 19 chronic mental health conditions such as post-traumatic stress disorder, depression and social anxiety disorder. During the initial stages of the research, approximately 42% of adults and 59.1% of children showed symptoms o f mental health disorder (Hadgkiss et al. 2012, p.17). This result conveys that children are more vulnerable and are largely affected by mental health illnesses due to their experiences and lengthy stay at the detention centres. Social cohesion Asylum seekers who stayed in detention centres for a long duration and with inadequate facilities showed a slower rate of integrating into a new country as interviewed by the VU University Medical Centre of research due to mental health issues (Gerritsen Bramsen 2005, p.14). Those diagnosed with mental health issues could not easily or comfortably integrate into the new society. Close examinations of research suggests that the lack of facilities hinders the asylum seekers ability to enter a new society as most of them come from backgrounds where they have not had a chance to educate themselves. At the detention centres asylum seekers are kept idle and in solitary confinement which fuels their insecurities therefore inhibiting them to find opportunities and success once they are out of detention centres. Research also shows that many young asylum seekers between the ages of 6 to 15 that have come out of detention centres show a slower rate of learning in comparison to the local stude nts (Couldrey Herson 2013, p.9). Inadequate facilities degrades asylum seekers in an effective transition into a better lifestyle. Recommendations Mental Health Treatment Treatments and heath care facilities can reduce the impact of major issues such as pre-migration trauma, depression and anxiety. Such treatments at detention centres not only benefits the asylum seekers but also the Australian society as it is cost effective and creates jobs for Australian medical and health professions (Hadgkiss et al. 2012, p.23). Cases of mental health illness can reduce an individual life expectancy and can also lead to various other problems such as suicidal thoughts and violence. However, installation of programs that allows the asylum seekers to address their mental health issues can improve their mental health and also their lifestyle once they are released from detention centres. Key findings in studies show that the number of mental health issues such as alcohol abuse, drug abuse and violence reduces where proper treatment is provided which can be accessed (Keller et al. 2003, p.1722). This important step of providing health care will allow asylum seekers t o integrate into the society. Workplace skill development It is important to provide facilities that contribute to gaining skills so that when asylum seekers enter the new society, they are better able to find jobs and there is reduced imbalance in socio-economic status (Gerritsen Bramsen 2005, p.15). The lengthy processing time could be effectively used by the host nations government to install educational facilities that engage asylum seeker in workplace and work related skills such that they can find jobs much easier when they are out of detention centres. It is also important to provide education and language skills for young asylum seekers so that language does not act as a barrier but as an aid to get opportunities. It is vital to engage young asylum seekers in education as this will empower them and decrease the gap between them and Australian schooling standards (Phillips 2015). Taking this measure of providing facilities that may provide equal opportunity in getting employment once asylum seekers are out of detention centres is an effective way of not increasing unemployment rates and hence making a smooth transition into society. References Websites Al Jazeera 2006, Hungary seizes refugee train arriving from Croatia, viewed on 18 September 2015, http://www.aljazeera.com/news/2015/09/hungary-seizes-refugee-train-arriving-croatia-150919003810139.html> United Nations 1995, The Universal Declaration of Human Rights, viewed on 15 September 2015, http://www.un.org/en/documents/udhr/>. Journal Articles UNHCR 2014, Wars Human Cost, UNHCR Global Trends 2013, viewed on 10 September 2015, http://unhcr.org.au/unhcr/images/Global%20Trends%202013.pdf> Phillips, J. 2015, Asylum seekers and refugees: what are the facts?, Parliamentary Library of Australia, viewed on 8 September 2015, http://www.aph.gov.au/About_Parliament/Parliamentary_Departments/Parliamentary_Library/pubs/rp/rp1415/AsylumFacts>. Keller, A., Rosenfeld, B. Trinh-Shevrin, C. 2003, Mental health of detained asylum seekers, The Lancet, vol. 12, no. 362, pp. 1721-1723, viewed on 15 September 2015, http://ac.els-cdn.com/S0140673603148465/1-s2.0-S0140673603148465-main.pdf?_tid=60f28634-5f74-11e5-bd3f-00000aab0f6cacdnat=1442739095_b3b162da84af0a2c0dd5353d4321195d> Couldrey, M.    Herson, M. 2013, Detention, alternatives to detention, and deportation, Forced Migration Review, vol. 18, no. 44, pp. 4-14, viewed 15 September 2015, http://www.fmreview.org/en/detention.pdf> Cornelis, J., Bettine, A., Hajo, B., Gernaat, E. Ivan, H. 2004, Impact of a Long Asylum Procedure on the Prevalence of Psychiatric Disorders in Iraqi Asylum Seekers in the Netherlands, NERVOUS MENTAL DISEASE, vol. 13 no. 12, pp. 843-851, viewed on 5 September 2015, http://www.researchgate.net/profile/Ivan_Komproe2/publication/8143453_Impact_of_a_long_asylum_procedure_on_the_prevalence_of_psychiatric_disorders_in_Iraqi_asylum_seekers_in_The_Netherlands/links/00b7d5304b6381a575000000.pdf> Hadgkiss, E., Lethborg, C., Al-Mousa, A. Marck, C. 2012, Asylum seeker health and well-being, St Vincents Health, vol. 24, no. 1, pp. 17-31, viewed on 20 September 2015, https://svha.org.au/wps/wcm/connect/cb7b96fc-6653-42ea-9683-749a184d3aed/Asylum_Seeker_Health_and_Wellbeing_Scoping_Study.pdf?MOD=AJPERESCONVERT_TO=urlCACHEID=cb7b96fc-6653-42ea-9683-749a184d3aed> Kaldor, A. 2014, Offshore processing: Australias obligations with respect to asylum seeker children who may be sent to Nauru, Never Stand Still, vol. 1, no. 1, pp. 1-9, viewed on 20 September 2015, http://www.kaldorcentre.unsw.edu.au/sites/default/files/Factsheet_Offshore_processing_asylum_seeker_children_BIA.pdf> Gerritsen, A. Bramsen, I. 2005, Physical and mental health of Afghan, Iranian and Somali asylum seekers and refugees living in the Netherlands, Original Paper, vol. 20, no. 3, pp. 12-19, viewed on 19 September 2015, http://epiresult.com/downloads/refugees/SPPE.pdf>

Muscle Contraction Electrical

Muscle Contraction Electrical Experiment 5: Muscle Structure and Function Introduction Muscles are found almost any parts of our body. They can be classified in to 2 types (smooth muscle and striated muscle) based on their morphology and functions. The function unit of muscle cells is called sarcomere. The mechanism of all muscles contraction is generally the same that is based on the sliding-filament theory involving the interaction of the contractile proteins actin and myosin. Muscles are very important in locomotion, eating process, sound production and etc. different types and patterns of electrical signals will result in different muscle contraction. The aim of this experiment is to study the muscle contractions when applying electrical signal to a nervous system. The sciatic nerve of the frog was electrically stimulated to mimic the physiological trains of action potentials traveling down the nerve and its innervated muscle. When sciatic nerve was stimulated electrically, it depolarized and generates an action potential which passing along the nerve to gastrocnemius muscle through neuromuscular junction. Gastrocnemius muscle depolarized by the incoming electrical signal and contracted in respond. As a result, the gastrocnemius muscle that located on the upper legs of frog will contract. By adjusting the intensity and frequency of stimulation, the contraction pattern of a single twitch, temporal summation, tetanus and fatigue of muscle were examined. Procedure Please refer to the lab manual P.54- P.62, except In part C, students are not required to do single twitch. 2. P.62 Part D Step 8 = stimulate the muscle with electrode (not the clamp) Precaution 1. Dont touch the nerve with metal (use the glass rod instead), otherwise, no electrical current Rinse nerve and muscle with Ringer water regularly to keep them alive. Leave enough muscle for femur clamp to hold the sample. Dont damage the nerve. Result Part A: Single muscle twitch

Exploring New Waters Essay -- American Expansion History

Forty years ago, Neil Armstrong landed on the moon on July 20, 1969, opening a gateway of possibilities. It was the beginning of a new age of exploration. After Neil Armstrong’s landing, the US spent forty more years on space exploration. This lead to the US spending billions of tax payers dollars on satellites, visits to Mars and the Moon, and launching numerous rockets into space. However, recently the US has been forced to focus on other issues such as national security, depleting economy, and many others. With all of these issues happening at once, the US is having trouble figuring out how much funding should be put into programs like NASA. Although these issues are important, we must not sacrifice our knowledge for exploration in exchange for only national issues. Instead we have to â€Å"deal with the reality of world events,† and â€Å"we should not let terrorism set the agenda. H. G. Wells said many years ago that "human history becomes more and more a race bet ween education and catastrophe" (Dick). As a nation we must take care of our country but we almost expand our knowledge. Like the early explorers, the actions of today’s explorers will influence the next generation as we continue to explore the final frontier. From 1405-1433, Commander Zheng He explored the ocean representing the Ming Dynasty (1368 - 1644) of China. Sailing across the Indian Ocean he traveled across East Africa, Makkah, and the Persian Gulf. During his voyages he traded with the foreigners and brought back giraffes, lions, ostriches and leopards for the Chinese emperor in exchange for stones, ivory and dyestuffs. Zheng He’s journeys in China increased China’s resources, foreign affairs, and military power. However after his death in the year 1433, the Chines... ...d Davis, Rebecca Harding. Life in the Iron Mills. New York: The Feminist Press at The City University of New York Dick, Steven J. â€Å"The Importance of Exploration.† NASA. 22 November, 2007. 18 October, 2009 â€Å"Famous Chinese Explorers: Zheng He.† Ancient China. 2009. 18 October, 2009. Kinzer, Stephen. Overthrow. New York: Times Books. Mel-O-Toons: Christopher Columbus. Youtube. Youtube.1960. Web. 18 October, 2009. Poirot. â€Å"Zheng He and Ming China: The Lone Mariner and His Times.† All Empires Online History Community. 2009. 18 October, 2009. Rosenberg, Jennifer. â€Å"1900-Boxer Rebellion.† About.com. 2009. 29 October, 2009. Standard, David E. American Holocaust. New York: Oxford University Press. 1992 Zheng He. Youtube, Youtube, 1 June, 2007. Web. 18 October, 2009. â€Å"Zheng He (1371-1433), the Chinese Muslim Admiral.† Islam for Today. 2009.18 October, 2009

Macbeth :: essays research papers

The Elizabethan Concept of the King Intro: Our actions define who we are. Who we are, defines our actions. This concept has been common to man throughout history, and the Elizabethans are no exception. They applied this statement to their kings in an attempt to classify them as good or bad, strong or weak. In the play Macbeth, we notice many references to the characteristics of a good king. The Elizabethan view was that if a king was weak, he would be taken advantage of and killed. Thesis Statement: The Elizabethan view of the king has taught us that a king must possess certain characteristics in order to survive. A king must have physical and emotional strength, good judgement, intelligence, confidence, and rational thinking, or he will be killed. 1st point - physical and emotional strength Topic Sentence: A good king must possess physical and emotional strength or he will be taken advantage of and killed. Duncan -  Ã‚  Ã‚  Ã‚  Ã‚  Act I Scene II -  Ã‚  Ã‚  Ã‚  Ã‚  Reveals King Duncan as mild and benevolent, but weak and unfit to be a king. -  Ã‚  Ã‚  Ã‚  Ã‚  Shows his physical weakness because there was rebellion and invasion, but Duncan was not out leading his army. (I, II, 1) -  Ã‚  Ã‚  Ã‚  Ã‚  Act I Scene IV -  Ã‚  Ã‚  Ã‚  Ã‚  Shows Duncan’s emotional weakness -  Ã‚  Ã‚  Ã‚  Ã‚  He is too weak and shows over-gratitude. (I, IV, 33) Macbeth -  Ã‚  Ã‚  Ã‚  Ã‚  Macbeth shows emotional weakness when he hallucinates -  Ã‚  Ã‚  Ã‚  Ã‚  During Macbeth’s soliloquy in Act II Scene I, he hallucinates and sees a dagger floating in front of him. (II, I, 33) As you can see through these examples, both Duncan and Macbeth show physical weakness and in return are both killed. 2nd point - good judgement Topic Sentence: In order for a king to stay in power and stay alive, he must make the right decisions and use good judgement. Duncan -  Ã‚  Ã‚  Ã‚  Ã‚  Uses bad judgement by giving Macbeth the title of Thane of Cawdor -  Ã‚  Ã‚  Ã‚  Ã‚  Rewards Macbeth and not Banquo which could cause envy in Banquo and cause Macbeth to feel more important than Banquo -  Ã‚  Ã‚  Ã‚  Ã‚  Shows that he is a poor judge of human nature (I, IV, 11) -  Ã‚  Ã‚  Ã‚  Ã‚  Shows poor judgement in choosing a time to reveal Malcolm as his successor to the throne -  Ã‚  Ã‚  Ã‚  Ã‚  Could not see Macbeth’s ambition which others could see (I, III, 120) -  Ã‚  Ã‚  Ã‚  Ã‚  Uses bad judgement when deciding to sleep at Macbeth’s house (I, VI, 1) Macbeth -  Ã‚  Ã‚  Ã‚  Ã‚  Makes a bad decision to kill Banquo which made the people more suspicious -  Ã‚  Ã‚  Ã‚  Ã‚  Decides to kill Macduff’s family, which gave Macduff the motive to kill Macbeth. (IV, III, 233) 3rd point - intelligence, confidence, and rational thinking Topic Sentence: To avoid being killed, a king must be intelligent, rational, and confident.

College Admissions Essay: My Private Vietnam :: Free College Admissions Essays

My private Vietnam is a never-ending identity conflict. Part of me is American, part of me is Vietnamese. I have Asian features, but I'm tall and broad-shouldered. I don't feel accepted in either culture. Â   Vietnam is bittersweet for me. Without the war, I wouldn't have been born. Without the American soldiers there, I wouldn't be Amerasian and living in the United States. The bitter part is that I will never find out who my father is. I don't have his name or Social Security number. I wish I had a real family to come home to during the holidays. Â   Veterans look at me like I'm a ghost. They associate me with the sons they might have fathered and deserted in Vietnam. Every summer I attend a writers' conference in Boston that includes some men who were in Vietnam. I look into their eyes and they look into mine. For me, it's looking into the eyes of potential fathers or father figures.

Altruism in humans Essay

Calvin et al (1987) proposed a more selfish view of helping, stressing that people help others to avoid feeling sad (a negative state) and because it makes them feel good about themselves. This is called the Negative State Relief (NSR) model. It doesn’t matter whether the negative affect (mood) is caused by witnessing the distress of the victim or whether the helper was already in bad mood. Either way, you help to improve your own mood. Adults may internalise the reward of doing good†¦.. Therefore, adults in a bad mood may help in order to alleviate their negative state. However if people can relieve their negative mood through some other source (such as hearing a good joke or getting some money) then they do not need to help. Effect of Mood Enhancement (EME) study A variation on Batson’s research was carried. Those participants in the high empathy group (i. e. those who shared in the same opinions as Elaine or Charlie) were offered some cash during the experiment. Accordingly, they helped less-their negative state at seeing Elaine or Charlie suffer was diminished by the cash. The reduction of their negative state in this was meant that they didn’t have to help reduce their negative feelings (conclusion). It’s been found in numerous studies that being in a good mood results in more pro-social behaviour. Research have found people to be more helpful after listening to comedy, smelling pleasant odours, after finding money or by going outside on sunny days (Boron and Byrne,199†¦Ã¢â‚¬ ¦. ). However if people feel their good mood will be affected by helping then they are more likely to not help and walk. Artificial studies: all lab studies are extremely artificial and lack ecological validity. Behaviour in the real world is subject to many other factors, such as social and cultural influences on behaviour – none of which are explored in these lab settings. Therefore it is difficult to generalise lab findings to a wider context. People have criticised Cialdini et al for proposing to negative a view of human behaviour. However the selfish view of human behaviour might be right. ) Helping does help negative state: it’s not in dispute those helping others/ another person in need does lead to an improved mood for the helper. So it has face validity.

Disadvantages of Homeschooling Essay

Is it a bad thing that homeschooled kids may be different than public school kids? Some people say that homeschooled children are smart and polite. On the other hand, there is a different opinion that home-educated children are lazy, old-fashioned, naive and do not have a good education. Homeschooling is the education of children at home by parents who have numerous reasons for it; for example, better test results, religious reasons, and living in isolated rural areas. Robert Paul Reyes in his article â€Å"Home Schooling; Not a Good Idea† explains, â€Å"The proponents of home schooling say it gives parents control of their children’s curriculum and protects them from the violence, sex, drugs, and other social ills that beset the public school system†(1). Homeschooling is a legal choice for parents to teach their children, but I am against home education for everyone. There are many important reasons for anti-homeschooling including lack of social skills, unqualified teacher-parents, and a lack of knowledge and education for special needs children. One reason against homeschooling is that children are unprepared socially in real life by studying at home. Some parents do not like public schools. They state, that it is enough for kids to communicate only with family members (Reyes 1). However, children who study at home during their informative years will find it extremely difficult to live in the real world. These kids do not experience other cultures and do not have communicational skills. â€Å"How can a young person learn to appreciate other cultures if he or she doesn’t live among them? (Scaccia 2) For example, my neighbor, a girl 23 years old, was homeschooled as a child, and then worked in a store. She absolutely does not have social skills. She cannot hold a job, because she cannot work with customers or on a team with other employees. Thit is why studying in public school children can learn basic manners, teamwork, and respect for others. The second reason for anti- homeschooling is that a parent cannot teach a child in every subject as well as an educated teacher. † Not everyone is qualified to be a teacher. A lot of parents can’t balance a checkbook or find Iraq on a map — let alone teach their young Algebra & Geography. Just because you love little Johnny does not qualify you to be his teacher†¦ My mom and dad loved me, but it was a 6th grade teacher that instilled in me a love of reading and writing. † (Reyes 1) Some people think that there are many books to teach their children at home, and it is not a problem if parents are not highly educated. According to Tamara Eaton,† Here’s your chance to learn right along with your children! There are tremendous resources available to help us teach our own children. Studies have proven time and again that the success of homeschooling is not dependent upon the level of the parents’ education. †(2) The truth is that parents cannot be good and have knowledge in Math, History, Grammar, and Music at the same time. Moreover, parent-teachers often do not have time and energy to teach kids, because there is a lot of work at home; such as, housecleaning and preparing food. Finally, homeschooling is bad for special needs children, because homeschooling parents don’t have special knowledge. According to Jesse Scaccia, â€Å"Homeschooling of these children is tricky, because a lot of special knowledge is needed. It is certainly quite safe to leave the education of these children to the experts. Special education teachers have been trained with the necessary skills to handle and teach special needs children. †(4) I met a family who has a disabled child. The child cannot walk, sit, or talk. In three years, this child studying in a public school can understand and explain many things by pointing with one finger. Often, parents decide to keep their disabled children at home all the time. That is why these kids cannot communicate with other children and feel isolated. What kind of future is for these children without well-educated specialists? In conclusion, some parents want to homeschool their children, because they wish to save their kids from bad things that happen in the public schools. Religion and living in isolated areas are also the reasons for home education. However, homeschooling is not for everyone, because homeschooled children get very little socialization to other cultures and have communication problems. Moreover, many parents are not qualified to be the teachers, especially in different areas; such as, History, Geography, Algebra, and foreign language. Also, keeping disabled children at home all the time is a terrible mistake. These children can get special education and services in the public schools by interacting with other kids. The only important and main key in a child’s success at a happy life is parental involvement. Parents must always educate their children and teach them to behave well, but the child can also be learning these lessons by teachers and their school peers.

Language Barrier Analysis

Language is defined as the words, their pronunciation, and the methods of combining them used and understood by a community. It is all around us everyday, being used by each individual to communicate with one another. Without it, the world would be at loss. Although language can act in a uniting fashion, it can also be a divisor between poeople and society. Just like for the two people, Tanya Barrientos and Amy Tan, language was used to unite each of them with their family yet caused problems to arise, which would divide them from their own people or society.Each author uses their own life examples relating the stories to each other yet one author is ostracized from her native people, the other, by an English speaking society. In this we are going to look at two stories side by side and how they relate to one another and how they differentiate. In Tanya Barrientos’ â€Å"Se Habla Espanol† she explains how she was born into a Spanish speaking family but when they moved t o American when she was three, her and her family stopped speaking English.They way she looked at it was back then, speaking Spanish meant all you could do was wait tables and clean hotel rooms and were constantly being looked down on and criticized. Because of this Barrientos enjoyed her Americanized self and that she often acted as to not know any Spanish to feel superior. She believed that by staying away from Spanish, that stereotypes would stay away from her. Once America changed its views on ethnic identity and people were celebrating the ethnic diversity, the Latino community was held together by the Spanish language, yet it was that which kept her apart.She finally decided to swallow her pride and set out to learn the language people assumed she already knew. Although she can follow a large part of Spanish dialogue, she still gets caught up over difficult construction. She believes there are others out there just like her though. In Amy Tans story â€Å"Mother Young† Amy takes a look on the various types of English she uses in her life. She talks about who and what had influenced this type of language. She also focuses on her mother who speaks what we know as â€Å"broken English† because of her mother being a Chinese immigrant.All of this starts with Tan realizing the different types of English she spoke and especially in front of her mother, in a way she has never heard her talk before. This brings in question who influenced her language and her mothers’ effect. Because of Tans mothers’ dialect she was often treated differently in a number of circumstances where as a normal English speaking person wouldn’t have been. Amy feared that because her mothers’ language was limited that people would think what she had to say was limited and that were the perception people got from her.This also caused the question of Amy’s mothers’ language possibly having an effect on limiting her abilities as well. Wh en looking at these stories side by side, the two have many similarities. To start off, they both involve their native language and the barriers that they put up. Both Tan and Barrientos stories involve a foreign language with effects their English language here in the US. This is seen in Tanya’s un-assured self as a Latino and Amy’s mothers broken English. In both a barrier seems to arise when it comes to language.When it came to Tanya Barrientos, people suspected she wasn’t really Spanish due to her trouble with the language. In Amy Tan’s story, her mother came to a barrier when people didn’t take her seriously because of her spoken English. Also, in each story the characters are faced with a sense of inequality. In Se Habla Espanol, Barrientos admits that she enjoyed that people told her she didn’t â€Å"look† Mexican and even denied knowing how to speak Spanish at times which made her feel superior, showing the race boundaries.Als o, there is a section in which they arrive to school late and are hackled for doing so. You can understand it is due to their race because they were generalized as â€Å"you people†. It’s also seen a great amount in Mother Tongue such as how Amy’s mother was treated because of her broken English causing Amy to many times have to speak for her mother. People assumed her mother was inadequate just because her language was limited. In both stories, each person feels a type of judgment from others.For Tanya, is was when the Spanish would notice her stumbling over her words in a difficult situation and for Amy is was how people assumed her mother was inadequate due to her broken English. One final comparison would be both of them challenging themselves to achieve an attainable goal in school that involved their language. Tanya Barrientos did rigorous course study work, taking numerous Spanish classes and even studying in abroad in Mexico to further help her develop h er Spanish speaking tongue.In Mother Tongue, we learn that although her natural skill lied in math and science, she challenged herself and declared herself an English major in college. Although there are a great amount of similarities between the two stories, they also differ in many ways. When it comes to immigration, Tanya Barrientos moved here when she was three years old with her parents hope of her and her siblings to speak nothing but English, but Amy Tan was born here, although her parents are Chinese immigrants. This caused a difference in which way they faced their language barriers.Tanya, although wanting to deny it in her earlier years, was trying so hard to reconnect with her cultural origin and learn their language to authenticate her Spanish heritage. Also so that she could communicate in the language both of her parents spoke to one another. Amy Tan was born here but that didn’t cause her mother to speak perfect English. Her mothers’ English was broken s o she grew up speaking English but listening to her mothers’ incorrect grammar, which influenced her grammatical growth.She wished her mother hadn’t had this impediment, which caused her to be viewed differently but wanted to use her mothers tongue as a guide for who would read the books she was writing. Another difference between the two would just be the point of view each story was written from. In Tanya Barrientos’ story, the main character was herself so it was a direct interpretation of her own experiences. In Amy Tans’ story, her mother was used as a main subject so it was written from how she herself viewed her mother and the events that occurred involving her.Another difference would be the associations made difficult due to the language barrier. For Tanya Barrientos, she struggled to communicate with natives or people fluent in speaking Spanish. Although she was born there and grew up with it through her family, she struggled to communicate effe ctively. In Amy Tans story, her mother had difficulty speaking with people whose first language was English and were effective in communicating so. Another difference would be how in Amy Tans â€Å"Mother Tongue† we learn that in many cases, her mother was given horrible service, acted as if they idn’t hear her or simply ignored due to her broken English. In Tanya Barrientos’ there were examples of her blatantly not using her Spanish speaking tongue to feel better about herself and to be viewed as â€Å"white†. All in all, both stories vary in many ways but are also similar. Their languages, their barriers and the situations that occur do present themselves in different ways for many but the underlying cause is there in universal orient. Although languages are vastly different, they all cause similar altercations.

William Randolph Hearst

William Randolph Hearst was born in San Francisco, California. He received the best education that his multimillionaire father and his sophisticated schoolteacher mother could buy†private tutors, private schools, grand tours of Europe, and Harvard College. Young Hearst's Journalistic career began in 1887, two years after his Harvard expulsion. â€Å"l want the San Francisco Examiner, † he wrote to his father, who owned the newspaper and granted the request.When William's father died, he left his millions in mining properties, not to his son, but to his wife† ho compensated by giving her son ten thousand dollars a month until her death. The Daily Examiner became young Hearst's laboratory, where he gained a talent for making fake news and faking real news in such a way as to create maximum public shock. From the outset he obtained top talent by paying top prices.To get an all-star cast and an audience of millions, however, Hearst had to move his headquarters to New Y ork City, where he immediately purchased the old and dying New York Morning Journal. Within a year Hearst ran up the circulation from seventy-seven thousand to ver a million by spending enough money to beat the aging Joseph Pulitzer's World at its own sensationalist (scandalous) game. Sometimes Hearst hired away the World ‘s more aggressive executives and reporters; sometimes he outbid all competitors in the open market.One of Hearst's editors was paid twice as much in salary as the sale price of the New York World. Hearst attracted readers by adding heated reporting of sports, crime, sex, scandal, and human-interest stories. â€Å"A Hearst newspaper is like a screaming woman running down the street with her throat cut,† said Hearst writer Arthur James Pegler. Hearst's slam-bang showmanship attracted new readers and nonreaders. During the last five years of the nineteenth century, Hearst set his pattern for the first half of the twentieth century.The Journal supported t he Democratic Party, yet Hearst opposed the campaign of Democratic presidential candidate William Jennings Bryan (1860-1925) in 1896. In 1898 Hearst backed the Spanish-American War (1898; a war in which the United States aided Cuba in its fight for freedom from Spanish rule), which Bryan and the Democrats opposed. Further, Hearst's wealth cut him off from the troubled masses to whom his newspapers ppealed. He could not grasp the basic problems the issue of the war with Spain raised.Entering politics Having shaken up San Francisco with the Examiner and New York City with the Journal, Hearst established two newspapers in Chicago, Illinois, the Chicago American in 1900 and the Chicago Examiner in 1902; a newspaper in Boston, Massachusetts, the Boston American; and a newspaper in Los Angeles, California, the Los Angeles Examiner in 1904. These added newspapers marked more than an extension of Hearst's Journalistic empire, they reflected his sweeping decision to seek the U. S. presidency . Perhaps his ambition came from a desire to follow in his father's footsteps.His personality and fortune were not suited to a political career however. In 1902 and 1904 Hearst won election to the House of Representatives as a New York Democrat. Except, his Journalistic activities and his $2 million presidential campaign lett him little time to speak, vote, or answer roll calls in Congress . His nonattendance angered his colleagues and the voters who had elected him. Nevertheless, he found time to run as an independent candidate for mayor of New York City in 1905, and as a Democratic candidate for governor in 1906. His loss in both elections ended Hearst's political career.Personal life In 1903, the day before his fortieth birthday, he married twenty-one-year-old Millicent Willson, a showgirl, thus giving up Tessie Powers, a waitress he had supported since his Harvard days. The Hearsts had five boys, but in 1917 Hearst fell in love with another showgirl, twenty-year-old Marion Davie s of the Ziegfeld Follies. He maintained a relationship with her that ended only at his death. When Hearst's mother died, he came into his inheritance and took up permanent residence on his father's 168,000-acre ranch in southern California.There he spent $37 million on a private castle, put $50 million into New York City real estate, and put another $50 million into his art collection†the largest ever assembled by a single individual. Hearst publications During the 1920s one American in every four read a Hearst newspaper. Hearst owned twenty daily and eleven Sunday papers in thirteen cities, the KingFeatures syndication service (organization that places featured articles or comics in multiple papers at once), the International News Service, the American Weekly (a syndicated Sunday supplement), International Newsreel, and six magazines, includingCosmopolitan, Good Housekeeping, and Harper's Bazaar. Despite Hearst's wealth, expansion, and spending, his popularity with the publi c as well as with the government was low. Originally a progressive Democrat, he had no bargaining power with Republican Theodore Roosevelt (1859-1919). Hearst fought every Democratic reform leader from Bryan to Franklin Roosevelt (1882-1945), and he opposed American participation in both world wars. In 1927 the Hearst newspapers printed forged (faked) documents, which supported an accusation that the Mexican government had paid several U. S. senators more than $1 million to support a CentralAmerican plot to wage war against the United States. From this scandal the Hearst press suffered not at all. In the next ten years, however, Hearst's funds and the empire suddenly ran out. In 1937 the two corporations that controlled the empire found themselves $126 million in debt. Hearst had to turn them over to a seven- member committee whose purpose was to save what they could. They managed to hold off economic failure only by selling off much of Hearst's private fortune and all of his public powers as a newspaper owner. William Randolph Hearst died on August 14, 1951, in Beverly Hills, California.

MBA Marketing - Report 3 Essay Example | Topics and Well Written Essays - 3000 words

MBA Marketing - Report 3 - Essay Example Starbucks is known as the largest purchaser of the real coffee beans (Coffee.org). Starbucks has conceived its logo from Greek mythology. A woman like creature that dwells in deep seas or a mermaid with twin tail represents the logo of the company. Starbucks follows strong ethical standards for delivering the best coffee experience to its customers around the globe. The coffee beans are selected using the best of the selection techniques followed by high quality roasting techniques. The perfect blend of flavor and quality is what every cup of beverage at Starbucks deliver. The ambience of Starbucks is suitable for groups of friends and family who want to enjoy a casual drink with light snack. Those who want to spend some quiet time with themselves or a good book also choose their nook at Starbucks. Starbucks wants to establish itself as the top suppliers of coffee while ensuring that its aims and goals are not compromised. At Starbucks, the employees are treated with dignity and regarded as the heart of the company. The customers of Starbucks are treated in the best possible way so as to win their loyalty and satisfaction. Halevy (2011) suggested that for maintaining premium quality standards, the coffee is purchased from the finest of the farms and delivered to the customers after passing through the modern roasting and grounding methods. The company has global presence which it cherishes. Starbucks knows that its sole aim is to make profits while ensuring a satisfactory market share and customer response. Starbucks wishes to be known as an environmentally responsible company so it offers recyclable cups and active participation in community and social events, majority of which are targeted at environment safety. According to Bowhill (2008), PESTEL analysis gives the company a very clear idea of the external environment where it wishes to carry its operations so that it could clearly

Texas government politics Essay Example | Topics and Well Written Essays - 1500 words

Texas government politics - Essay Example Jane is likely to face resistance from the Latino and African American communities in the state. These groups have got a significant number of people but few turn out to vote during the elections (Stiles and Zahira). The White population towards the West are more likely to turn out in large numbers during Election Day. In the recent years, the areas that were previously the preserve of the Democrats like East and West Texas are increasingly being dominated by Republicans. The issues she will handle will vary by country. In the predominantly white states, she will have to deal with issues of security and the need to reduce federal spending (Slater). The Republican members are increasingly being angered by the excessive spending that is the norm of the federal government. They would like to see budget cuts in various areas with an increase in revenue generation in order to improve the state’s outlook.In the other mixed race counties she will be dealing with issues of immigration and security along the borders (Slater). Their border with other countries has realized an influx of illegal immigrants who come into the state in search of jobs. These people however present a potential security risk to the local inhabitants. Measures to curb this influx has been met with great criticism among United States citizens from these neighboring communities such as Hispanics. Reassuring them of the government’s commitment to their needs is a challenging task. Women are also likely to support her should she address the issue of gender.

Toyota Origins Paper Term Example | Topics and Well Written Essays - 1000 words

Toyota Origins - Term Paper Example (Piotrowski & Guyette, 2010, p.89) It was Mr. Toyoda Sakichi, who provided the original impetus to the young company. This entrepreneur and inventor par excellence translated some of the creative ideas he employed in the textile industry to the fledgling automobile industry. Under the mentorship of Toyoda Sakichi, his son Toyoda Kiichiro applied the proven methods of efficiency from the textile looms to automobile manufacturing. In mid-twentieth century, Ford and General Motors had a significant market share of the Japanese car industry, and competing with them was near impossible. Yet, based on the visionary aspiration of the deceased Toyoda Sakichi, his son took upon the challenge of competing with the bigger firms. Apart from the founder’s vision, some practical necessities in the form of Japanese military missions also facilitated the growth of Toyota Motor Corporation in its early days. And then when the legendary Ohno Taiichi joined the company after the Second World War , his incisive engineering inputs helped transform the company into a reputable global player. (Price, 1997, p.14) In 2001, Toyota issued a document titled Toyota Way 2001, which highlights some of the core principles and values espoused by the management and the workforce. Some of these principles also serve as strategically important in distinguishing Toyota from other companies. For example, principles such as Respect for People, Continuous Improvement, etc are inculcated into the workforce right during times of prosperity and distress. The automotive market in the world is said to be highly competitive and volatile. Moreover, demand in this market is affected by a number of factors such as social, political and general economic conditions; launch of new vehicles and technologies; and expenses incurred by customers to buy and operate vehicles. These factors can make consumer demand to vary substantially from one year to another across market geographies and for different types of automobiles. Yet, in spite of such uncertainties and still competition, a recent annual report of Toyota shows â€Å"increasing unit sales from 2006 to 2008, based on the total unit sales of its products all over the world. But, based on the unit sales per geographic segment, there was a decline in the  Toyota unit sales in Japan, from 2,364,000 units in 2006 down to 2,188,000 units in 2008. Despite the decline in the unit sales of  Toyota’s products in Japan,  Toyota’s market share (including Daihatsu and Hino) including min-vehicles, and  Toyota and Lexus' market share excluding mini vehicles, remained at a high level close to prior fiscal year reflecting the sales efforts of domestic dealers (Cortez   & Penacerrada, 2010, p.113). One of the key driving forces behind the continued success of Toyota is its embrace of Lean Manufacturing and Just-In-Time Production techniques. Then there is the overarching set of philosophies and values brought under the ter m the Toyota Way. The Toyota Way can be further broken down into 4 components. First is a long-term approach to management decision making; second is a systematic approach to problem-solving; third is value addition to the company; and fourth is to focus on solving persistent problems facing the company. These principles and procedures add up to form the formidable

Consumer culture Essay Example | Topics and Well Written Essays - 3000 words

Consumer culture - Essay Example In marketing the notion concerning consumer culture has been incorporated because of its importance in the subsequent generations, more notably is the tie with capitalism where it is more driven with money though it is distinguished most by its focus on the satisfaction that is attained by purchasing or spending on a product or a service rather than its monetary value and the emergence of conspicuous consumption where there is development of leisure class and enhancement of social status through spending on property and material possession. Modern consumer culture came began to be evident during the industrial revolution attributed by the availability of a wider range of diversified products and services to the larger population and affordable prices therefore there individuals from the various classes developed varying ways consumption giving rise to the emergence of different distinguished consumer cultures (Lury 2011). With time as the globalization and internationalization took i nto effect consumer behaviors, values, and aspirations has changed and the consumption and spending on individuals do not depend entirely on the societal social status such as ranks, religion and social class. This trend has been attributed by the use of the good or a service and the non-monetary values derived from them thus restructuring the consumer culture social identities. The effect results of the varying consumer behaviors is highly determined by the producers need to sustained continuous consumption of these products and services thus importance of marketing becoming an issue of concern in the development of varying consumer trends of a particular product. Marketing has played an important role in the establishment and sustenance of modern consumer cultures. Marketing is considered to being the major force behind the consumer culture of individuals and various groups in the society therefore marketing is regarded by producers to have a significant influence that has the abi lity to transform consumer culture. Marketing has a pervasive influence and persuasive effect through its messages it has connecting the consumer needs with the available consumption opportunities (Lury 2011). Globalization is one of the features resulting from the influence of marketing on the consumer cultures; there is establishment of consumer market segments that are considered to being universal associated with various products, services, places and the diversified groups in the society and this brings about cross-cultural and transnational consumer cultures. The cross-cultural and transnational consumer culture provides that any individual or groups within the larger global society can be a consumer (Lury 2011). However the freedom and the non-constraints associated with this is determined and influence by the consumer material and resource aspirations. It is ideal to have a contemporary consumer society where there is endless choice of products and serv